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● In 2012, the company was awarded as “Top 10 Creative Printing Companies in China”
● In 2014, the company received the “Award for Achieving Industrialization Potential”
● In 2015, Hubei Provincial Development and Reform Commission listed the company’s products as “key program”
● In 2016, the company was recognized as a Resource-saving Green Packaging Industry Base Project in Central China
● One of the main formulators of the standard of "Re-flue-cured Tobacco Packaging Corrugated Carton" in tobacco industry

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1.2 million slogans! How to write a million slog
Recently,JingdongFinancehasfullylaunchedthegroupnamechange,andtheincidentofJingdongFinance's1.2millionyuancollectionofadvertisingslogansandLOGOcanbedescribedasshockingtheentireadvertisingmarketingcircle.   ItisunderstoodthatJingdong’sactivitiesareopentothepublic,participantsarenotrestrictedbygeography,age,profession,etc.ThecollectionactivitieswillbeheldfromOctober15thtoOctober26th,andeveryonecansubmitthroughonlinechannels.works.TheperiodfromOctober22toOctober26istheselectionstage.Theselectedworkswillbeselectedbyexpertsandnetizens,andwillbepublicizedfromOctober29thtoNovember2nd.   “JingdongDigitalTechnology”willbepresentedastheoverallbrandofJingdongFinance.Itneedsmatchingbrandadvertisingslogansandadvertisinglogostomatchtheseriesofbrandupgrades.   Whenthenewscameout,manynetizensandpeoplewhowereeatingmelonssaidthatthespringofadvertisingcopywritingandadvertisingdesignerscame,andmanyadvertisersonceagainbelievedinthevalueofadvertisingindustrycreativity.   PerhapsthisisjustamarketingactivityofJingdong,butinmyopinion,thisisanunexpectedresultinreason,agoodsloganisdefinitelyworththeprice.Agoodslogancanplaytheroleoffourortwo.Itcannotonlyvividlydisplaytheproductimage,butalsodirectlyhittheaudience'sheart,effectivelystimulatingconsumers'desiretopurchase,thusplayingtheroleofgoods.   Fromthispointofview,itseemsself-evidentthatagoodsloganisdesigned.Withthistopic,todayIwillsharewithyousomeexamplesofbrandslogansandsharewithyouhowtowriteasloganthatisbothcreativeandmeaningful.   Onthebasic"elements"ofaslogan   Intheauthor'sopinion,themostbasicprincipleofanexcellentslogancannotbeseparatedfromthesethreepoints.Thefirstistoconformtothelawofcommunication,easytospread,andmustbesimpleandeasytoremember;thesecondistohighlightthesellingpoint,whereisthebest;Itishighlycompatiblewiththebrandandisinlinewiththebrandpositioning.   1,colloquial,easytoremember   Inourimpression,somewidelyadvertisedsloganshavebeenpopularformanyyears.Itmustbethatthissloganiscatchyandeasytoremember,whichisinlinewiththebasicrequirementsofmasscommunication.Inordertomakeconsumerseasytohangon.   Thisisreflectedinthefactthatthesloganshouldbeasshortaspossible,thecoreappealsandinformationpointsshouldbesingle,anddonotuseunfamiliarwords.Inthisregard,itispossibletomakecleveruseofsomerhymingconfrontation,etc.,sothatthecreatedslogancanmakeadeepimpressiononthepeopleandbedeeplyrootedintheheartsofthepeople.   2,highlightsellingpoints:whereisthegoodplace   Toputitsimply,itistotellconsumerswhatkindofbenefitsandvaluetheycanbringtoconsumers.   Ontheonehand,itisnecessarytopokethepainpointsofconsumersinacertainfield,andatthesametimecleverlyhighlighttheuniquesellingpointofthebrandorproduct,usethesellingpointtohurtthepoint,andstimulatetheemotionalcontactoftheconsumer,sothattheconsumer'sheartcanbeinstantlytouched.JustasWangLaoji’sclassicslogan,“Fearofgettingangry,drinkingWangLaoji”,fullycombinesthepainpointsoffearofgettingangrywiththesellingpointsofanger,andachievestheeffectofdirectcommunication.   Todothis,theauthorsuggeststhatMaslow'stheoryofdemandhierarchycanbefullystudied,basedonphysiologicalneeds,securityneeds,socialneeds,respectforneedsandself-realization,etc.,fromdifferentneedstocutintotherightplace.   3,inlinewiththebrand,inlinewithbrandpositioning   Thebirthofeverysloganisnottheresultofabrainstorming.Itmustbebasedonabrand'sconsiderationofbrandupgrade,brandtransformation,brandnewpositioningandsoon.   Therefore,whenagoodsloganiscenteredonconsumersorusers,remembernottobreakawayfrombrandstrategy,ordeviatefrombrandpositioningandbrandtonality.Onlyinthiswaycanweeffectivelyconveytheuniqueimageofabrand,thusformingadifferentiatedfeaturewithothercompetingproducts,andreachingtheaudienceinamoreefficientway.
How to easily write a copy? Mastering these skills is enough!
Whenwritingacopy,masteringsomesentenceswillhelpyouquicklyopenyourmind.Althoughabitofaspeculativetaste.Butthebiggestroleistomakeyourcopyinteractiveandsocial.  Differentclassiccopywritinghavethesamesentencepattern.  Forexample,therecentJingdongadvertisingcopy"doesnothavetosucceed",thecopyisusingthesentence"donothaveto,don'thaveto...".  "Noneedtosucceed"  Youdon'thavetodrythisglassofwhitewine,  Drinkingastomachpiercingwillnothelpandwillnotberespected.  Youdon’thavetogiveupplayingmusic,youdon  Don'tmindbeingapunkwithabottle.  Youdon'thavetorecordonthisbook.  Mostmeetingsareawasteoftime,andyoudon'thavetopretendtobediligentandkeeprecording.  Youdon'thavetoalwayslaugh,  Youdon'thavetoreplytoeveryWeChat,youdon'thavetolikeiteverywhere.  Youdon'thavetohaveanyaccounts,andyoudon'thavetoasksomeoneelsetohaveanyaccounts.  Eveniflifeisnoteasy,youdon'thavetoletyourparentsgotothecornertobequestionedbyothers.  Youdon'thavetobuyabighouse,youdon'thavetoborrowthreemillionatamonthlysalaryof10,000.  Thirtyyearslater,whenthechildrenaskwhatstoriesyouhaveinthoseyears,youcan'tjusthavealoan.  Youdon'thavetogotoawell-knownbigcompanytopursueyourdreams.  Thevarietyyouwanttoescape,therewillbethere.  Youdon'thavetogotoabigcity,youdon'thavetoescapefromthenorth.  Youdon'thavetousesomeoneelse'sonehundredthousandplustodecideyourownlife.  Youdon'thavetochangeyourself.  Youdon'thavetobelieveinthe10,000-hourlaw,youdon'thavetoreadsuccessfulstudies.  Youdon'thavetojointheexecutivegroup,youdon'thavetobethesecondperson.  Youdon'thavetolistentothenoiseofanarrowfeminist.  Don'tcareaboutthosewhoonlyaskforprivilegebutdon'tfulfilltheirobligations.  Youdon'thavetosleeptoomanygirlstoprovethecharm.  It'snotworthshowingoff,andyoudon'tknowwhoissleeping.  Youdon'thavetomakeeveryonehappy.  Youdon’thavetobringagifteverytimeyoutravel.  Youdon'thavetotakeabreakfromthetable,youdon'thavetocalculatetheseatatthedinnertable.  Youdon'thavetoreturnhomeduringtheNewYear.  Youdon'thavetosendsuchabigredenvelope,youdon'thavetodrivetosendeveryonebackhome.  Youdon'thavetotakealltheresponsibilities.  Don'tworryaboutrefusingtolendmoneytoafriend,  Youdon'thavetobeguiltyaboutthefrugalityofyourparents.Youdon'thavetolendahelpinghandtoeverybeggaronthesideoftheroad.  Youdon'thavetodeliberatelypursuethelegendaryshoreanddistance.  Everyplaceyouwanttoarrive,therearepeoplewhowanttoescapelikeyou.  Youdon'thavetosmokedownstairsandgohomeafterparkinginthemiddleofthenight.  Youdon'thavetocarrysomuch,  Youdon'thavetosucceed.  Don'tdefineyourlifewithso-calledsuccess.  JingdongXiaojinku,yourinsistence,mysupport.  Masteringthesentencestylewillmakewritingacopyveryeasy.Whenyouarewritinganewhandwriting,youcanpracticeitdirectlyinasetofsentences.Thefollowingsmallseriessummarizes30commonsentencepatternstohelpeveryonewriteagoodcopy.  1.Don't...because...  Don'tpreachyourhearteverywhere,becausenotonlydoyouhaveastory  2,notasgoodas...  Insteadoflookingaround,itisbettertobehere.  3,then...,also...  Theexpensivetreeisnottheoneinmemory.  4.Thisyear...nextyear...  20thisyear,18nextyear.  5,oneside...oneside...  Onetechnology,oneart.  6,threepoints...,sevenpoints...  Threeminutesisdestined,sevenpointsbythefilter.  7,either...or...  Eitheroutstandingorout.  8,no...only...  Noalcoholic,onlycowards.  9,themore...theless...  Themoreyouknow,thelessyoucanunderstand.  10,...is...  Buyinginsuranceistobuypeace.  11,...isthebest...  Goingtobedearlyisthebestmask  12,wantto...,wantto...  ToshowofftherichtobuyRollsRoyce,togetrichtobuytheBeetle.  13,...howmany...,...therearemany...  Howbigistheheartandhowbigthestageis.  14,no...thereisno...  Noprofitleadstonoextinction.  15.Whatisthere...just...  Whatissonatural,butweinsistoniteveryday.  16,because...,so...  Becauseofconcentration,soprofessional.  Becauseyouareyou,soIbelieve.  17,aslongas...,where...  Aslongasthereissandintheheart,thereisaMaldives.  18,aslongas...,theworld...  Aslongasyougothere,theworldwillmakewayforyou.  19,...same/equivalent...  Thepeopleyouwalkwithareasimportantastheplacesyouwanttoreach.  20,...,fortunately,good...  LostinloveinTokyo,butfortunatelythewineisverystrong.  21,notall...,all...  NotallmilkiscalledTelunsu.  22,...no/equalto...  Ifyouarenotseen,youwillnotexist.  23.Ifthereisno...,......  Ifthereisnoassociation,whatwilltheworldbelike?  24,...cannothaveboth  Youcannothaveitbothways.  25,lettheworldnot...  Lettheworldhavenohardtodobusiness.  26,alittlemore...,alittleless...  Alittlemoresincere,alittlelessroutine.  27,not...but...  Yourproblemisnotpoor,butlazy.  28,thereal...  Thetruewarriordarestofacethebleaklife.  29,except...,no...  Exceptforsweat,don'twasteanything.  30,...is...,...is...  ThedoortoopenisBeijing,andthedoorisNordic.  Therefore,ifyouwanttowriteagoodcopy,sometimesyoudon'tneedhowmuchrhetoricyouhave.Aslongasyoumastersomecommonsentences,youcandomorewithless.
How to make your brand different? | Several great values of visual hammer
Nailsaremoreimportant,butthehammerismorepowerful   Speakingofthevisualhammer,thisseemstobeaconceptthateveryoneknowswell.Whenyoureallytalkaboutit,youcan'ttellwhatitis.   Thisisbecausethebook"VisualHammer"doesnotgiveacleardefinitionof"visualhammer".Ifyouwanttofindadefinitioninthebook,theclosestthingisprobablythesentencethatA.Reeswroteintheforeword:   "Positioningisalanguageconcept,anail.Thetoolthatnailsthisnailintothemindoftheconsumeristhevisualhammer."   Butinfact,thisisnotveryaccurate.Becauseinthelastchapterofthebook,Lauradividedthethreestagesofthevisualhammer:unrelatedvisualhammers,associatedvisualhammers,andimplantablevisualhammers.Amongthem,"unrelatedvisualhammer"isavisualelementthatdoesnotreachthelanguagenail,butLaurastillcallsthem"visualhammer."SoinLaura'sview,the"visualhammer"canexistindependentlyofthelanguage.   Sincethereisnocleardefinitioninthebook,Itrytogiveaconcisedefinitionof"visualhammer"todefineitsconcept:   Avisualhammerisavisualnon-verbalmessagethatcanbeusedforbrandrecognition.   Inherbook,LauraReestalksabouttworeasonswhyweneeda"visualhammer":   Recognitionisfaster,theycanbeidentifiedalmostimmediately;   Rememberthatlonger,visionhasemotionalpower,makingmemoryexistinthemindforalongtime.   Infact,thereasonwhy"thevisualhammerisstronger"ismorethanthat.   First,the“visualhammer”isasupplementtothe“languagenail”,andthe“visualhammer”canbeusedtomaximizethetransmissionefficiency.   AccordingtoasurveybyAmericanpsychologistAlbertMeribin,upto93%ofinterpersonalcommunicationisconductedinnon-verballanguages,andonly7%ofcommunicationisconductedthroughlanguage.Innon-verbalcommunication,about55%ofcommunicationisconductedthroughbodylanguagesuchasfacialexpressions,physicalgestures,andgestures,and38%isperformedbypitch.   Inotherwords,theproportionofvisualnon-verbalinformationhasreachedmorethanhalf.   Enterpriseresourcesarelimited,andeachcontactresourceisextremelyvaluable.Youhavesopainstakinglydesigneda"languagenail"thatcanoccupythemindofthecustomer.Whynotconsiderhavinga"visualhammer"thathelpsthebrandcompete?   "VisualHammer"isbrandrecognition,butitsmeaningisnotlimitedtorecognition.Laura’s“visualhammer”isanother“handinhand”thathaslongbeenforgottenandbrandcommunication.   Second,the"visualhammer",likethe"languagenail",containsgreatcompetitivevalue,butfewpeoplecanunderstandit.   Forexample,inMay2010,ItooktwocolleaguestodrinkamonthofRedBullinasmallofficeinSoho,Beijing,onlytocompletetherevisionofthe"Entrepreneur"magazine.   Atthattime,themagazinepresidentNiuWenwen(nowthechairmanofHeimaying),theeditor-in-chiefShenYin(laterfounded"LuoJiThinking")andtheexecutivedeputyeditorLiuTao(nowfoundedhisownflowerteabrand)areinvolved.
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