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● In 2012, the company was awarded as “Top 10 Creative Printing Companies in China”
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● In 2015, Hubei Provincial Development and Reform Commission listed the company’s products as “key program”
● In 2016, the company was recognized as a Resource-saving Green Packaging Industry Base Project in Central China
● One of the main formulators of the standard of "Re-flue-cured Tobacco Packaging Corrugated Carton" in tobacco industry

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1.2 million slogans! How to write a million slog

1.2 million slogans! How to write a million slog
Release time：
2019-04-15 16:40
Recently,JingdongFinancehasfullylaunchedthegroupnamechange,andtheincidentofJingdongFinance's1.2millionyuancollectionofadvertisingslogansandLOGOcanbedescribedasshockingtheentireadvertisingmarketingcircle. 　　ItisunderstoodthatJingdong’sactivitiesareopentothepublic,participantsarenotrestrictedbygeography,age,profession,etc.ThecollectionactivitieswillbeheldfromOctober15thtoOctober26th,andeveryonecansubmitthroughonlinechannels.works.TheperiodfromOctober22toOctober26istheselectionstage.Theselectedworkswillbeselectedbyexpertsandnetizens,andwillbepublicizedfromOctober29thtoNovember2nd. 　　“JingdongDigitalTechnology”willbepresentedastheoverallbrandofJingdongFinance.Itneedsmatchingbrandadvertisingslogansandadvertisinglogostomatchtheseriesofbrandupgrades. 　　Whenthenewscameout,manynetizensandpeoplewhowereeatingmelonssaidthatthespringofadvertisingcopywritingandadvertisingdesignerscame,andmanyadvertisersonceagainbelievedinthevalueofadvertisingindustrycreativity. 　　PerhapsthisisjustamarketingactivityofJingdong,butinmyopinion,thisisanunexpectedresultinreason,agoodsloganisdefinitelyworththeprice.Agoodslogancanplaytheroleoffourortwo.Itcannotonlyvividlydisplaytheproductimage,butalsodirectlyhittheaudience'sheart,effectivelystimulatingconsumers'desiretopurchase,thusplayingtheroleofgoods. 　　Fromthispointofview,itseemsself-evidentthatagoodsloganisdesigned.Withthistopic,todayIwillsharewithyousomeexamplesofbrandslogansandsharewithyouhowtowriteasloganthatisbothcreativeandmeaningful. 　　Onthebasic"elements"ofaslogan 　　Intheauthor'sopinion,themostbasicprincipleofanexcellentslogancannotbeseparatedfromthesethreepoints.Thefirstistoconformtothelawofcommunication,easytospread,andmustbesimpleandeasytoremember;thesecondistohighlightthesellingpoint,whereisthebest;Itishighlycompatiblewiththebrandandisinlinewiththebrandpositioning. 　　1,colloquial,easytoremember 　　Inourimpression,somewidelyadvertisedsloganshavebeenpopularformanyyears.Itmustbethatthissloganiscatchyandeasytoremember,whichisinlinewiththebasicrequirementsofmasscommunication.Inordertomakeconsumerseasytohangon. 　　Thisisreflectedinthefactthatthesloganshouldbeasshortaspossible,thecoreappealsandinformationpointsshouldbesingle,anddonotuseunfamiliarwords.Inthisregard,itispossibletomakecleveruseofsomerhymingconfrontation,etc.,sothatthecreatedslogancanmakeadeepimpressiononthepeopleandbedeeplyrootedintheheartsofthepeople. 　　2,highlightsellingpoints:whereisthegoodplace 　　Toputitsimply,itistotellconsumerswhatkindofbenefitsandvaluetheycanbringtoconsumers. 　　Ontheonehand,itisnecessarytopokethepainpointsofconsumersinacertainfield,andatthesametimecleverlyhighlighttheuniquesellingpointofthebrandorproduct,usethesellingpointtohurtthepoint,andstimulatetheemotionalcontactoftheconsumer,sothattheconsumer'sheartcanbeinstantlytouched.JustasWangLaoji’sclassicslogan,“Fearofgettingangry,drinkingWangLaoji”,fullycombinesthepainpointsoffearofgettingangrywiththesellingpointsofanger,andachievestheeffectofdirectcommunication. 　　Todothis,theauthorsuggeststhatMaslow'stheoryofdemandhierarchycanbefullystudied,basedonphysiologicalneeds,securityneeds,socialneeds,respectforneedsandself-realization,etc.,fromdifferentneedstocutintotherightplace. 　　3,inlinewiththebrand,inlinewithbrandpositioning 　　Thebirthofeverysloganisnottheresultofabrainstorming.Itmustbebasedonabrand'sconsiderationofbrandupgrade,brandtransformation,brandnewpositioningandsoon. 　　Therefore,whenagoodsloganiscenteredonconsumersorusers,remembernottobreakawayfrombrandstrategy,ordeviatefrombrandpositioningandbrandtonality.Onlyinthiswaycanweeffectivelyconveytheuniqueimageofabrand,thusformingadifferentiatedfeaturewithothercompetingproducts,andreachingtheaudienceinamoreefficientway.
How to easily write a copy? Mastering these skills is enough!

How to easily write a copy? Mastering these skills is enough!
Release time：
2019-04-15 16:39
Whenwritingacopy,masteringsomesentenceswillhelpyouquicklyopenyourmind.Althoughabitofaspeculativetaste.Butthebiggestroleistomakeyourcopyinteractiveandsocial.　　Differentclassiccopywritinghavethesamesentencepattern.　　Forexample,therecentJingdongadvertisingcopy"doesnothavetosucceed",thecopyisusingthesentence"donothaveto,don'thaveto...".　　"Noneedtosucceed"　　Youdon'thavetodrythisglassofwhitewine,　　Drinkingastomachpiercingwillnothelpandwillnotberespected.　　Youdon’thavetogiveupplayingmusic,youdon　　Don'tmindbeingapunkwithabottle.　　Youdon'thavetorecordonthisbook.　　Mostmeetingsareawasteoftime,andyoudon'thavetopretendtobediligentandkeeprecording.　　Youdon'thavetoalwayslaugh,　　Youdon'thavetoreplytoeveryWeChat,youdon'thavetolikeiteverywhere.　　Youdon'thavetohaveanyaccounts,andyoudon'thavetoasksomeoneelsetohaveanyaccounts.　　Eveniflifeisnoteasy,youdon'thavetoletyourparentsgotothecornertobequestionedbyothers.　　Youdon'thavetobuyabighouse,youdon'thavetoborrowthreemillionatamonthlysalaryof10,000.　　Thirtyyearslater,whenthechildrenaskwhatstoriesyouhaveinthoseyears,youcan'tjusthavealoan.　　Youdon'thavetogotoawell-knownbigcompanytopursueyourdreams.　　Thevarietyyouwanttoescape,therewillbethere.　　Youdon'thavetogotoabigcity,youdon'thavetoescapefromthenorth.　　Youdon'thavetousesomeoneelse'sonehundredthousandplustodecideyourownlife.　　Youdon'thavetochangeyourself.　　Youdon'thavetobelieveinthe10,000-hourlaw,youdon'thavetoreadsuccessfulstudies.　　Youdon'thavetojointheexecutivegroup,youdon'thavetobethesecondperson.　　Youdon'thavetolistentothenoiseofanarrowfeminist.　　Don'tcareaboutthosewhoonlyaskforprivilegebutdon'tfulfilltheirobligations.　　Youdon'thavetosleeptoomanygirlstoprovethecharm.　　It'snotworthshowingoff,andyoudon'tknowwhoissleeping.　　Youdon'thavetomakeeveryonehappy.　　Youdon’thavetobringagifteverytimeyoutravel.　　Youdon'thavetotakeabreakfromthetable,youdon'thavetocalculatetheseatatthedinnertable.　　Youdon'thavetoreturnhomeduringtheNewYear.　　Youdon'thavetosendsuchabigredenvelope,youdon'thavetodrivetosendeveryonebackhome.　　Youdon'thavetotakealltheresponsibilities.　　Don'tworryaboutrefusingtolendmoneytoafriend,　　Youdon'thavetobeguiltyaboutthefrugalityofyourparents.Youdon'thavetolendahelpinghandtoeverybeggaronthesideoftheroad.　　Youdon'thavetodeliberatelypursuethelegendaryshoreanddistance.　　Everyplaceyouwanttoarrive,therearepeoplewhowanttoescapelikeyou.　　Youdon'thavetosmokedownstairsandgohomeafterparkinginthemiddleofthenight.　　Youdon'thavetocarrysomuch,　　Youdon'thavetosucceed.　　Don'tdefineyourlifewithso-calledsuccess.　　JingdongXiaojinku,yourinsistence,mysupport.　　Masteringthesentencestylewillmakewritingacopyveryeasy.Whenyouarewritinganewhandwriting,youcanpracticeitdirectlyinasetofsentences.Thefollowingsmallseriessummarizes30commonsentencepatternstohelpeveryonewriteagoodcopy.　　1.Don't...because...　　Don'tpreachyourhearteverywhere,becausenotonlydoyouhaveastory　　2,notasgoodas...　　Insteadoflookingaround,itisbettertobehere.　　3,then...,also...　　Theexpensivetreeisnottheoneinmemory.　　4.Thisyear...nextyear...　　20thisyear,18nextyear.　　5,oneside...oneside...　　Onetechnology,oneart.　　6,threepoints...,sevenpoints...　　Threeminutesisdestined,sevenpointsbythefilter.　　7,either...or...　　Eitheroutstandingorout.　　8,no...only...　　Noalcoholic,onlycowards.　　9,themore...theless...　　Themoreyouknow,thelessyoucanunderstand.　　10,...is...　　Buyinginsuranceistobuypeace.　　11,...isthebest...　　Goingtobedearlyisthebestmask　　12,wantto...,wantto...　　ToshowofftherichtobuyRollsRoyce,togetrichtobuytheBeetle.　　13,...howmany...,...therearemany...　　Howbigistheheartandhowbigthestageis.　　14,no...thereisno...　　Noprofitleadstonoextinction.　　15.Whatisthere...just...　　Whatissonatural,butweinsistoniteveryday.　　16,because...,so...　　Becauseofconcentration,soprofessional.　　Becauseyouareyou,soIbelieve.　　17,aslongas...,where...　　Aslongasthereissandintheheart,thereisaMaldives.　　18,aslongas...,theworld...　　Aslongasyougothere,theworldwillmakewayforyou.　　19,...same/equivalent...　　Thepeopleyouwalkwithareasimportantastheplacesyouwanttoreach.　　20,...,fortunately,good...　　LostinloveinTokyo,butfortunatelythewineisverystrong.　　21,notall...,all...　　NotallmilkiscalledTelunsu.　　22,...no/equalto...　　Ifyouarenotseen,youwillnotexist.　　23.Ifthereisno...,......　　Ifthereisnoassociation,whatwilltheworldbelike?　　24,...cannothaveboth　　Youcannothaveitbothways.　　25,lettheworldnot...　　Lettheworldhavenohardtodobusiness.　　26,alittlemore...,alittleless...　　Alittlemoresincere,alittlelessroutine.　　27,not...but...　　Yourproblemisnotpoor,butlazy.　　28,thereal...　　Thetruewarriordarestofacethebleaklife.　　29,except...,no...　　Exceptforsweat,don'twasteanything.　　30,...is...,...is...　　ThedoortoopenisBeijing,andthedoorisNordic.　　Therefore,ifyouwanttowriteagoodcopy,sometimesyoudon'tneedhowmuchrhetoricyouhave.Aslongasyoumastersomecommonsentences,youcandomorewithless.
How to make your brand different? | Several great values of visual hammer

How to make your brand different? | Several great values of visual hammer
Release time：
2019-04-15 16:39
Nailsaremoreimportant,butthehammerismorepowerful 　　Speakingofthevisualhammer,thisseemstobeaconceptthateveryoneknowswell.Whenyoureallytalkaboutit,youcan'ttellwhatitis. 　　Thisisbecausethebook"VisualHammer"doesnotgiveacleardefinitionof"visualhammer".Ifyouwanttofindadefinitioninthebook,theclosestthingisprobablythesentencethatA.Reeswroteintheforeword: 　　"Positioningisalanguageconcept,anail.Thetoolthatnailsthisnailintothemindoftheconsumeristhevisualhammer." 　　Butinfact,thisisnotveryaccurate.Becauseinthelastchapterofthebook,Lauradividedthethreestagesofthevisualhammer:unrelatedvisualhammers,associatedvisualhammers,andimplantablevisualhammers.Amongthem,"unrelatedvisualhammer"isavisualelementthatdoesnotreachthelanguagenail,butLaurastillcallsthem"visualhammer."SoinLaura'sview,the"visualhammer"canexistindependentlyofthelanguage. 　　Sincethereisnocleardefinitioninthebook,Itrytogiveaconcisedefinitionof"visualhammer"todefineitsconcept: 　　Avisualhammerisavisualnon-verbalmessagethatcanbeusedforbrandrecognition. 　　Inherbook,LauraReestalksabouttworeasonswhyweneeda"visualhammer": 　　Recognitionisfaster,theycanbeidentifiedalmostimmediately; 　　Rememberthatlonger,visionhasemotionalpower,makingmemoryexistinthemindforalongtime. 　　Infact,thereasonwhy"thevisualhammerisstronger"ismorethanthat. 　　First,the“visualhammer”isasupplementtothe“languagenail”,andthe“visualhammer”canbeusedtomaximizethetransmissionefficiency. 　　AccordingtoasurveybyAmericanpsychologistAlbertMeribin,upto93%ofinterpersonalcommunicationisconductedinnon-verballanguages,andonly7%ofcommunicationisconductedthroughlanguage.Innon-verbalcommunication,about55%ofcommunicationisconductedthroughbodylanguagesuchasfacialexpressions,physicalgestures,andgestures,and38%isperformedbypitch. 　　Inotherwords,theproportionofvisualnon-verbalinformationhasreachedmorethanhalf. 　　Enterpriseresourcesarelimited,andeachcontactresourceisextremelyvaluable.Youhavesopainstakinglydesigneda"languagenail"thatcanoccupythemindofthecustomer.Whynotconsiderhavinga"visualhammer"thathelpsthebrandcompete? 　　"VisualHammer"isbrandrecognition,butitsmeaningisnotlimitedtorecognition.Laura’s“visualhammer”isanother“handinhand”thathaslongbeenforgottenandbrandcommunication. 　　Second,the"visualhammer",likethe"languagenail",containsgreatcompetitivevalue,butfewpeoplecanunderstandit. 　　Forexample,inMay2010,ItooktwocolleaguestodrinkamonthofRedBullinasmallofficeinSoho,Beijing,onlytocompletetherevisionofthe"Entrepreneur"magazine. 　　Atthattime,themagazinepresidentNiuWenwen(nowthechairmanofHeimaying),theeditor-in-chiefShenYin(laterfounded"LuoJiThinking")andtheexecutivedeputyeditorLiuTao(nowfoundedhisownflowerteabrand)areinvolved.
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